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Sisse Fjelsted Rasmussen RED Foto AK

Her CFO view kicked off Copenhagen gathering

”There is always a reason for a CFO to contemplate what is actually the role of finance,” said Sisse Fjelsted Rasmussen, CFO of Denmark-based Stark Group, when presenting the opening keynote of the Treasury 360 Copenhagen conference on Thursday morning.

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Stark Group is made up by a number of building materials retail chains, and has gone through various ownership setups, including public listing.

But then what is good?

”I always come back to the idea of creating shareholder value – but then you must consider who are your shareholders and what are their criteria for success? What does good look like?”

Herself driven by a desire to develop and do new things, Sisse Fjelsted Rasmussen has been happy with her own “profit” from her CFO career so far.

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The full speaker list and agenda for the Treasury 360 Copenhagen conference can be read here.

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